Digital Signage with TV and Live Video Feeds

Many waiting rooms in doctor offices and auto dealerships have TVs. People have nothing to do but staring at the screen most of the time. How to turn that TV into a multifunction display to better communicate with the customers as well as entertain them?

This is where a digital signage solution comes in. Many digital signage solutions can partition the a screen into 2 or more windows. One for TV and the others for multimedia messaging.

• The messaging windows can be used for posting educational content, new policy or event announcement, your own promotional video, local weather forecast, traffic, news and sponsor advertisements.
• The TV window can function the same as a regular TV. If you prefer the TV channels to be switched to certain stations at certain hours, channel settings can be pre-scheduled. In some cases, you may feed live video from your camera to the TV window.

A digital signage screen with integrated TV, live video feeds, up-to-date news, weather, traffic information plus other localized content can be an effective replacement to many traditional TV screens in waiting rooms and other retail locations.

A New Generation Digital Advertising Network for Local Communities

As this old lament said, “In business, image isn't everything; it's the only thing,” this is not only true for a multi-billion dollar corporation, but it is essential for a community-based small business as well. In order to survive and win in today’s fast-pace competitive market, having a good product or service is not good enough. They need to promote their business, build the right image, communicate the right messages, and maintain relationships with their customers. They need to extend the messages to follow their customers wherever they go.

While digital signage is among the fastest growing businesses around the world in delivering advertisements and corporate communications for large corporations, it is still relatively new in using digital signage technology to deliver advertising messages for small businesses in a local community. Digital signage network deployed at “high-value” locations in a local community will be the ultimate advertising tool for small business owners to reach the right customers with specific demographics at the right locations. With a community digital signage network, small businesses that only serve a local community would never need to worry about wasting their money to broadcast a TV ad to the people that they will hardly serve outside their local community. They can simply pick one or many specific locations in the local community to deliver the right message to the right audiences.

Community digital signage media networks will pick up where TV and other advertising tools left off and extend its reach to target local and specific demographics for thousands of small businesses in a local community. The continued price drop of display panels and wide availability of broadband Internet infrastructure have provided unprecedented opportunities for forward-thinking entrepreneurs to deploy community digital signage networks to serve the needs of local small businesses and the local communities. As more and more community digital signage networks are deployed across North America, small businesses and our local communities will benefit considerably from this new generation digital advertising network.

With its extensive experience in developing large-scale content management technology, Dynasign has developed an Internet-based content publishing, distribution and playback technology for serving the community based digital signage network market. Dynasign offers a simple, effective and powerful digital signage online service platform for forward-thinking entrepreneurs to deploy, manage and grow digital signage networks. With Dynasign Online Service, you can experience the power of digital signage in as little as 30 minutes. You can be sure that the technology is ready and you can focus immediately on the business aspects of your digital signage networks.

Digital Signage Advantages

Digital signage refers to the use of modern display panels, digital content and Internet technology to deploy a network of rich-media signs to replace traditional print signs. Digital signage is a new generation screen-based media network created to deliver dynamic advertising and communications at various out-of-home locations. Today’s widely available broadband infrastructure and increasing affordability of display panels are spurring a fast adoption of this new generation digital media network. Digital signage can be deployed at almost any locations where people gather, shop, entertain, walk by and wait.

Unlike traditional print posters and static billboards, digital signage delivers dynamic and rich-media content using new generation media and network technology. Research shows that people are 5 to 10 times more likely to pay attention to dynamic rich-media content in contrast to the traditional static signs.

Unlike standalone DVD or memory card based display panels, digital signage can deliver up-to-date content and real-time messages remotely through the Internet. With digital signage, content update consistency and efficiency are greatly improved while the content distribution cost and time are significantly reduced.

Whether you are looking for new ways to reach your customers or a better and more efficient media to communicate with your employees, a digital signage network is the ultimate solution to reach your audiences with dynamic up-to-date content and messages. Digital signage can maximize your message and maintain relationships with your customers. With digital signage, you can extend your messages to follow your audiences where they go.

As our society and technology continue to evolve, digital signage is becoming a new generation digital media network in delivering dynamic and relevant content to target audiences in a way beyond the reach of traditional media tools.